How to Start a Copywriting Business (And Actually Make It Work)
How to Start a Copywriting Business (And Actually Make It Work)
Introduction
So, you want to start a copywriting business? Amazing! 🤩
Whether you're ready to leave your 9-to-5 behind or you're just dipping your toes into the world of freelance, I’m here to help you turn that dream into a reality.
Spoiler alert: It’s about more than just writing killer copy. It’s about building a business that connects with people. Ready? Let’s go!
Step 1: Get Clear on Your Niche
Before you even think about client work, you need to know your lane. What makes you different? What's your superpower? The more specific you are about your niche, the easier it’ll be to market yourself.
- Why it matters: People hire specialists. By zeroing in on your niche, you’re helping potential clients feel like you get them. And trust me, they’re way more likely to hire you when they feel seen and understood.
- Pro tip: Take a Feelings Not Features™️ approach. Ask yourself: what emotional need is my ideal client trying to meet? THAT’s where the magic happens.
Step 2: Build a Portfolio (Even if You Have Zero Clients)
No clients? No problem! You can still put together a cracking portfolio that shows off your skills. You've just got to get a little creative.
- How to build your portfolio:
- Offer discounted or free projects to small businesses in exchange for testimonials (I know I'll get shit for this one, but it's how I got started, and it works. I refuse to join the cacophony of "charge what you're WORTH" coaches completely out of touch with what starting a business is like).
- Create passion projects to showcase your voice. (You’ll be shocked how many people hire you based on these alone!)
- Join a mentorship programme or community like Copy College®, where you’ll not only learn how to write compelling copy, but you’ll also connect with fellow writers and business owners who can provide invaluable feedback and support.
Step 4: Nail Client Communication 💬
Good copywriting isn’t just about the words - it’s about understanding your client’s needs and nailing the communication from the get-go.
- How to make it easy:
- Listen before you write. What does your client really need? What’s missing in their connection with their audience?
- Offer clarity and confidence: You’re not just solving pain points; you’re helping them level up. Let them know you’ve got this!
Step 5: Market Yourself (Yes, Even When You’re Busy)
Marketing is a non-negotiable part of running a copywriting business. Even when you’re fully booked, you should be marketing your services for future projects.
- Here’s how:
- Get visible on social media! Share valuable content that shows you understand your ideal client’s needs and struggles (hint: use that Feelings Not Features™️ magic here).
- Network with other copywriters and business owners. Communities like Copy College® are perfect for this - where you can find both collaboration and inspiration.
- Optimise your website and blog with key SEO terms. Keep those visitors rolling in with well-placed keywords.
Step 6: Invest in Your Success with Paid Programmes
If you’re serious about turning your copywriting hustle into a thriving business, it’s time to accelerate your success. There’s no shame in seeking guidance from those who’ve already been there.
- Level up with support:
- For ongoing learning and a sense of community, check out Copy College® - our membership that offers monthly training, support, and access to a network of copywriters and business owners who get it.
- Ready to fast-track your freelance career? My 6-month Paid to Write course is designed for copywriters who want to take things up a notch and build a serious business. It’s the programme for anyone ready to master their craft, land clients, and start making serious money.
Conclusion
Starting your copywriting business is an exciting (and sometimes daunting) journey, but it’s totally doable. By focusing on connection, building trust, and constantly improving your craft, you’ll create a business that actually works.
Let’s get to it - you’ve got this! 😍
Love,
Chantelle x
P.S. Ready to get really serious about starting or growing your copywriting business? Join the waitlist now for my 6-month Paid to Write programme - the next round starts in January 2025: