Introduction:
Working with clients who don't have a clear brand voice can beĀ very tricky. It's especially challenging when their marketing seems all over the place and you've got multipleĀ stakeholders who ALL want to get involved in crafting a brand voice - becauseĀ fun right?!Ā
So, what's the best...
WHO DO YOU THINK YOUāRE TALKING TO?!
Some unnamed being in the cloud? Your Mum? Someone you love? Your best client?Ā
How do you write a sales email, or create a website when you donāt know who youāre talking to? And how do you grab that mystery person by the horns and shake them into action?
Alwa...
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