Introduction:
Working with clients who don't have a clear brand voice can be very tricky. It's especially challenging when their marketing seems all over the place and you've got multiple stakeholders who ALL want to get involved in crafting a brand voice - because fun...
If outsourcing your copy is making your life harder - you've got the wrong copywriter!
If you're going to pay a copywriter a premium for a done-for-you service, it SHOULD feel easy for you.
I was on a Discovery Call with a new client last week, and when she asked next steps, I explained:
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