Feelings Not Features® The Course
Write Copy That Connects, Converts & Feels Like You
SAVE YOUR SEAT NOW
You know that moment when you're staring at your screen, trying to write copy that doesn't sound like everyone else?
When you've got ALL the tabs open with copywriting formulas that make you want to crawl out of your skin?
When you're wondering why your gorgeous, engaged audience isn't actually buying?
Here's why: You've been taught to write copy that focuses on pain points, urgency, and manufactured scarcity.
But your ideal clients aren't looking for another pushy sales page.
They're looking for someone who makes them feel seen, heard, and deeply understood.
In 12 weeks, you'll transform how you write about your business forever.
Imagine sitting down to write your next launch copy and having the words flow naturally - because you finally have a system that feels aligned with who you really are.
Imagine watching your sales notifications ping because your audience feels so deeply connected to your message, they can't help but buy.
Imagine never again wondering if your copy is "salesy enough" - because you know exactly how to write words that convert without making you cringe.
This course is your permission slip to ditch everything that feels icky about marketing and replace it with an approach that feels as natural as chatting with your best friend.
Inside Feelings Not Features®, you'll discover:
- The exact framework I use to write high-converting copy that builds deep emotional connection (without manipulation or "pain point" marketing)
- How to develop your unique brand voice so your copy stands out in a sea of sameness
- The secret to writing sales pages that make your audience feel like you're reading their minds
- A complete email sequence strategy that nurtures, connects, and converts - without ever feeling pushy
- Weekly live calls where we workshop your actual copy together (because theory without practice is useless)
This is for you if:
- You're done with cookie-cutter copywriting formulas that make you sound like everyone else
- You want to sell more without compromising your values or using manipulative tactics
- You're tired of watching less qualified competitors succeed with hype-y marketing
- You know your offer is amazing, but you're struggling to communicate its true value
- You're ready to stop second-guessing every word and start writing copy that actually converts
Your 12-Week Journey:
Module 1: Foundation First (Weeks 1-3)
- Develop your unique Brand Voice Bible that captures your true personality
- Master the art of emotional connection in writing (without manipulation)
- Create your messaging strategy that sets you apart from competitors
- DELIVERABLE: Your complete Brand Voice & Messaging Strategy
Module 2: From Features to Feelings (Weeks 4-6)
- Transform your offer features into emotional benefits that resonate
- Learn the art of story-driven marketing that builds instant connection
- Master the Feelings Not Features® Framework for any piece of copy
- DELIVERABLE: Your Offer Transformation Guide
Module 3: Sales Page Mastery (Weeks 7-9)
- Write a high-converting sales page that feels authentic and aligned
- Learn the art of objection handling without being pushy
- Create compelling calls to action that feel natural
- DELIVERABLE: Your Complete Sales Page
Module 4: Email Sequence Magic (Weeks 10-12)
- Craft a nurturing email sequence that builds trust and drives sales
- Master the art of storytelling in emails
- Create content that keeps your audience eagerly waiting for more
- DELIVERABLE: Your Complete Launch Email Sequence
By the end of our 12 weeks together, you'll have:
- Your Brand Voice Bible - A complete guide to writing in your unique voice
- A high-converting sales page for your signature offer
- A full launch email sequence that nurtures and converts
- Templates and swipe files for social media, emails, and sales pages
- A complete, repeatable system for all future copy needs
- The confidence to write anything your business needs - forever
Save Your Seat Now
Only 10 spots available - starts Tuesday, 25th February
£999
PAY IN FULL
- 12 weeks of live support and guidance
- Weekly group calls every Tuesday at 8pm GMT / 3pm EST
- Step-by-step implementation of the Feelings Not Features® Framework
- Real-time feedback on your actual copy
- A small, intimate group of just 10 purpose-led business owners
£333
PAY IN THREE
- 12 weeks of live support and guidance
- Weekly group calls every Tuesday at 8pm GMT / 3pm EST
- Step-by-step implementation of the Feelings Not Features® Framework
- Real-time feedback on your actual copy
- A small, intimate group of just 10 purpose-led business owners
£250
PAY IN FOUR
- 12 weeks of live support and guidance
- Weekly group calls every Tuesday at 8pm GMT / 3pm EST
- Step-by-step implementation of the Feelings Not Features® Framework
- Real-time feedback on your actual copy
- A small, intimate group of just 10 purpose-led business owners
This isn’t a quick fix, a silver bullet or magic beans.
You’re going to have to do the work if you want it to work (sorry)
This is about fundamentally changing how you communicate with your audience - forever.
This is about finally having the words to match the incredible transformation you provide.
This is about building a business that grows through genuine connection, not manipulation.
RESERVE YOUR SEAT NOWYou might be thinking...
- 'But I've tried other copywriting courses before!”'
- 'What if I'm not naturally good with words?'
- 'Will this work for my specific industry?'
Listen: This isn't about becoming a professional copywriter or learning the ‘right formulas. It's about uncovering YOUR natural voice and learning how to use it to connect deeply with your ideal clients.
If you can have a heartfelt conversation with a friend, you can write copy that converts.
From my decade of teaching business owners how to write authentic copy, I've noticed something: The ones who succeed aren't the ones with the most polished writing skills.
They're the ones who learn to drop the marketing mask and write from a place of genuine connection.
SAVE YOUR SEAT NOW
Why am I the one to guide you through this?
I've spent the last decade watching brilliant business owners struggle with copy that doesn't feel like them.
I've seen them try formula after formula, template after template, only to end up feeling more frustrated and disconnected from their message.
And I get it. I used to be that person - trying to sound "professional" and "salesy" because I thought that's what good copy looked like.
Until I realised something that changed everything: The most powerful copy isn't about following rules. It's about having the courage to show up authentically.
Now, I've helped hundreds of business owners find their voice and write copy that actually sounds like them.
Not because I taught them the "right" way to write, but because I showed them how to trust their natural way of connecting.
From scaling coaches to 6-figure launches, helping course creators consistently sell out their programs, to watching service providers finally book out their calendars - I've seen firsthand what happens when you stop trying to write "good copy" and start writing words that feel true to you.
But here's what really matters: Unlike traditional copywriting approaches that treat everyone's voice the same, I believe your unique way of communicating is your greatest asset.
It's not about changing how you write - it's about amplifying who you ALREADY are.
The truth?
Your ideal clients are out there right now, desperately wanting what you offer.
They don't need more convincing.
They don't need more urgency.
They don't need more FOMO.
They just need to feel understood.
And in 12 weeks, you'll know exactly how to give them that feeling - while watching your conversion rates soar.
Ready to transform your copy forever?
- Click the button below
- Enter your regular details
- You’ll receive a warm welcome
- We’ll get started together on Tuesday 25th February
