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Who do you think you're talking to?
WHO DO YOU THINK YOU’RE TALKING TO?!
Some unnamed being in the cloud? Your Mum? Someone you love? Your best client?
How do you write a sales email, or create a website when you don’t know who you’re talking to? And how do you grab that mystery person by the horns and shake...
New Copywriter WOW Moments
Maybe you've been considering adding Copywriting to your list of services? Well, my friend, that's a great call, because from one copywriter to another, well-written-words are where the money's at!
But, it's a leap of faith to invest in learning a new skill, and you might be...
How to Smash Your Income Ceiling as a VA!
You're a Virtual Assistant. And it's great. You started your own business for flexibility, freedom, and to be your own boss.
Maybe right now you're doing okay, maybe you're even making a decent income.
And maybe, if you're lucky, you really enjoy your work!
But... I'm willing to bet...
Nurturing Your Funnel
NURTURE SEQUENCE? SALES FUNNEL?
What are these sales terms and do I need them in my marketing strategy?
What is a Nurture Sequence?
It's a series of emails that deliver value to a list of people who’ve agreed to hear from you!
It might also be called a ‘drip campaign’ as...
Elevate Your Pitch: 5 Steps to Pitch Perfection!
Here's the thing: It's all very well having brilliantly written copy on your website, attention-catching email campaigns and jazzy social media captions.
Those things are super important, and they will bring new customers to your door and engage your prospects in meaningful dialogue.
However, you...
Stop Making Yourself the Hero, OK?
STOP making yourself the hero. Ok?
The key to great storytelling as a business is to position your ideal client the hero of the story, with an obstacle to overcome.
Your business is the guide. Think of yourself as:
The Yoda to their Skywalker.
The Donkey to their Shrek.
The Mr Miyagi to their...
It's Time to Raise the Stakes! 💣
It's time to raise the stakes, my friend!
People can get this one wrong. Badly wrong.
So let's be crystal clear...
Scare tactics = bad.
But making the stakes CLEAR is important.
It might feel awkward sometimes to clearly state what someone stands to lose, but it also closes sales. And if you're...
How to write a KILLER headline! ⚡
I won't dwell on WHY having a killer header is vital to your sales page. You know that when someone lands on your sales page, the 'above the fold' content (before they start to scroll) is super valuable, and will often make or break someone's decision to keep reading.
So what you say in that...
You're Misusing the Word 'Cost'!
YES. That course you're eyeing up costs $$$. But what's the cost if you miss the opportunity?
My friend, I know from personal experience how much can change in a year if you believe in yourself, invest in the right training and fully commit, especially in a container with a high level of 1:1...
Is Your Ideal Client Still 'The One'?
Moving on is hard to do...
I won't teach you to suck eggs. If you're involved in selling your services online, you've been told once - if not a hundred times - that you need to define your ICA: Your 'Ideal Client Avatar'.
They're the person (real or imaginary) you think of whenever you create any...