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If outsourcing your copy is making your life harder - you've got the wrong copywriter!

If you're going to pay a copywriter a premium for a done-for-you service, it SHOULD feel easy for you.

I was on a Discovery Call with a new client last week, and when she asked next steps, I explained:

...

LinkedIn is the most trusted social network in the US so if you aren’t already using it as part of your social media strategy, I highly recommend you start.

But what exactly do you post to LinkedIn?

That was the question I asked myself when I first started marketing my business on social...

WHO DO YOU THINK YOU’RE TALKING TO?!

Some unnamed being in the cloud? Your Mum? Someone you love? Your best client? 

How do you write a sales email, or create a website when you don’t know who you’re talking to? And how do you grab that mystery person by the horns and shake...

Maybe you've been considering adding Copywriting to your list of  services? Well, my friend, that's a great call, because from one copywriter to another, well-written-words are where the money's at!

But, it's a leap of faith to invest in learning a new skill, and you might be...

You're a Virtual Assistant. And it's great. You started your own business for flexibility, freedom, and to be your own boss.

Maybe right now you're doing okay, maybe you're even making a decent income.

And maybe, if you're lucky, you really enjoy your work!

But... I'm willing to bet...

 NURTURE SEQUENCE? SALES FUNNEL?

What are these sales terms and do I need them in my marketing strategy?

What is a Nurture Sequence?

It's a series of emails that deliver value to a list of people who’ve agreed to hear from you!

It might also be called a ‘drip campaign’ as...

Here's the thing: It's all very well having brilliantly written copy on your website, attention-catching email campaigns and jazzy social media captions.

Those things are super important, and they will bring new customers to your door and engage your prospects in meaningful dialogue.

However, you...

STOP making yourself the hero. Ok?

The key to great storytelling as a business is to position your ideal client the hero of the story, with an obstacle to overcome.

Your business is the guide. Think of yourself as:

The Yoda to their Skywalker.

The Donkey to their Shrek.

The Mr Miyagi to their...

It's time to raise the stakes, my friend!

People can get this one wrong. Badly wrong.

So let's be crystal clear...

Scare tactics = bad.

But making the stakes CLEAR is important.

It might feel awkward sometimes to clearly state what someone stands to lose, but it also closes sales. And if you're...