Human beings avoid confusion... So MAKE IT CLEAR.
The simple fact is, people won't move ahead with anything important, an investment, a purchase, a subscription or an enrolment, if they feel confused about what they're buying into.
Partly, because they want to protect their resources, obviously.
...
"What the HELL did you just say to me?"
Pause. Breathe. Check yourself.
Yes, the email was rude.
Yes, the tone was off.
Yes, they're being demanding.
Yes, you're SERIOUSLY annoyed.
But here's the thing: You have no idea what's happening in their life. No clue. Because they aren't just an entity...
Stand up, get a coffee, go for a little walk, put some laundry on, and then come back to whatever you’re trying to focus on with a clearer head.
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